Winning the Wilkinson Way

“The will to prepare is more important than the will to win.”

So said famed football coach Bud Wilkinson.

Few coaches experienced winning more prolifically than Bud Wilkinson. His teams won 14 conference championships, three national titles and put together winning streaks of 31 and 47 straight games. Yet, he stressed to his players not that winning was everything, but instead urged them to “Play Like A CHAMPION Today”.

Now, you can see your performance and leadership elevated to the highest levels through Winning the Wilkinson Way.

As Jay tells his audiences:

“Winning the Wilkinson Way is not about the destination, but about the journey to reach the final goal. How good you want to be, ultimately, is up to you. Winning the Wilkinson Way is about a process in which your preparation, dedication, effort and sacrifice, both for the cause and for the good of your own team, are what matter most and that success will be a natural and inevitable extension of this process.”

Jay’s winning formula, “4 + 7 = SUCCESS”, is based on the principles his father put forth in the “Letters from Bud”, which include the Seven Steps to Gaining Greatness and the Four Core Principles of Transformational Leadership, which are: Values, Attitude, Preparation and Perseverance.

As Bud Wilkinson wrote to his son after a heartbreaking defeat at the outset of Jay’s junior year at Duke University:

“The vitally important factor in competition, Jay, is not the result of a single game or even the season’s record – it’s what you learn through the experience which carries over into all the other things you do throughout life. Sacrifice of time and self in preparation – making a determined, all-out effort – and still falling short can strengthen a man beyond any other experience if one can learn to go forward again with even greater determination to get the best out of yourself in the most trying of circumstances. This I know you can and will do”

You can and will do this and more when you learn about Winning the Wilkinson Way.