SENIOR MARKETING AND COMMUNICATIONS SUMMARY
Differentiated by a successful career invigorating organizations, defining brand, shaping stories, capturing clientele and exceeding expectations
Savvy and seasoned business professional, expert in aligning strategy with organization’s vision and goals across diverse industries. Extensive career in marketing communications, corporate marketing, public relations and community relations, event management and broadcast journalism. Recognized for honing brand/image, establishing meaningful marketing objectives and accelerating revenue generation. Trusted advisor relied upon heavily by stakeholders for ability to structure, manage, and grow business through relevant and compelling marketing initatives.
TURN-KEY ENTERPRISES, HOUSTON, TX 1998 – Present
Committed to exceeding expectations for a mix of small-, medium- and large-sized clientele. Through the years, the company has expanded its scope of practice from video production and web design to full-service marketing communications and public relations consulting.
Founder and Owner
Accountable for both business development—courting and securing clients—as well as producing creative content positioning clients in a compelling and persuasive manner across a wide array of disciplines. Provided a broad range of communication tools enhancing companies' marketing endeavors.
Notable project accomplishments:
Organized and promoted a charitable fundraising campaign for Rebuilding Together Houston generating close to $250K in pledges—toward $500K goal—before the campaign actually launched.
Chronicled customer success stories at Dell Computers, enabling internal constituencies to better gauge the trigger points for sales success and helping to increase revenues in the service sector by more than 20 percent.
Spearheaded project for the University of Oklahoma's development office. Achieved double-digit increase in contributions within the President's Associates program.
Stimulated lead generation by as much as 40 percent for a wide variety of clients through innovative website design projects.
Produced videos for numerous non-profits resulting in accelerated gift giving, most notably a $20,000 gift directly attributable to video produced for and shown at an annual gala event for The Women’s Center of Dallas.
Client ClubCorp saw a 27 percent increase in member retention as a result of a series of training videos created to help staff better understand customer/member service as a membership-retention initiative.
AERIAL COMMUNICATIONS, HOUSTON, TX
Played a pivotal role in bringing cellular service to market by shaping the company’s brand identity and marketing positioning through implementation of corporate marketing plan and development and execution of key local public relations and community relations initiatives. Sales at the six-months-post-launch milestone were 36 percent ahead of company projections.
SOUTHWESTERN BELL CORPORATION
Sports Marketing Area Manager, Corporate Headquarters
Community Relations Manager
Public Relations & Marketing Manager
Outside Sales Representative
Recognized repeatedly for strong performance leading to continuous career progression, ultimately resulting in promotions from outside sales representative within the directory publications subsidiary to a highly-coveted position within the corporate sports marketing group. As public relations manager, responsibilities included news-release, newsletter and promotional writing; event management; and, internal and external video communications supervision. As community relations manager, responsibilities included serving as the company liaison for a wide range of constituencies, serving on key community boards, coordinating local news relations activities, providing sales and marketing support, and educating and influencing key civic and corporate leaders on company's major legislative reform initiatives. Established unprecedented reach in news relations activities, averaging more than 300 media mentions per year; served as vice chairman of city's United Way campaign; and helped grow sales revenues by an average of more than 22 percent per year.
PHILIP MORRIS, INC.
Public Relations Director, Virginia Slims Championship Tennis
Traveled internationally with women’s professional tennis tour representing title sponsor and supporting corporate brand identity while operating as liaison with sponsors, players, media, and tournament organizers at brand-named tournaments. Led change in internal communications protocol to a broad range of public-relations affiliates and promoted corporate positioning through placement of articles in local, national, and international media outlets. Played key role in building recognition for several up-and-coming players and spearheaded efforts to reach untapped market niches among fans, prospective sponsors and media channels.
BROADCASTER AND JOURNALIST
Earned Oklahoma Associated Press award for Best Sportscast (six consecutive years), seven AP awards and numerous other honors for general and feature reporting, an accomplishment which has never been duplicated.
Three published works of non-fiction.
UNIVERSITY OF OKLAHOMA, Bachelor of Arts in Broadcast Journalism.
Bachelor of Arts
University of Oklahoma
Social Media Management
Rebuilding Together Houston
CenterPoint Electric Operations
Pujols Family Foundation
St. Louis, MO
Houston Astros Baseball Club
The Old Rittenhouse Inn
Mary Jo Nelms
Traditions Senior Living
JD McCarty Center